How to find THE Font for YOUR Logo?

I have chatted with customers and fellow designers recently and I found out that both think finding a suitable font is kind of magic or mystery.

I can assure you: it isn’t.

The process doing a logo is sometimes quite long, depending on my ideas or on mismatch of my ideas with the customer’s ideas or technical issues or … whateva.
It is a process.

Today I will show you how I usually find a font for a logo.
Usually the final font is the result of a matter of taste … the taste of YOU – my customer.

Make my Logo bigger!

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Font of the Week (10) – More Dingbats

Do you mind?

Maybe it is a bit lazy, but it was an exhausting week, and we had had so much fun last week, and there are so many dingbats in my world. Really so many, found even new ones. So we are about 1039 in my font-archive program.

Isn’t that amazing?

Therefore here we go … in royal purple …

Schrift der Woche – Dingbats Dingbats

Noch mehr Dingbats

… in königlichem Purpur.

How to create a Logo

Randomly I am going to introduce Logos, which I made.
We are talking about Logos of Companies.
Usually such a logo is made up of letters, sometimes a whole word or even a little picture.

A good logo has to be eye-catching and should be easily recognized again.
It represents the whole company.

These are the reasons to go to a designer and ask him / her to create a logo.

Certainly a logo has to serve more requirements. You are going to use it with different promo material.

1. A logo has to be clear and understandable.
   E.g. the chosen font has to represent the company and the given purpose.
   You would never chose a font for a bank, that might work for a day care.
   A bank is connected with integrity and sobriety. This has to be put into the logo.
   I am also choosing symbols, which are connected with the very company. Sticking to the bank: such a symbol could be coins. Nobody would do this, because it is too obvious in this case.