Advertising – How to promote oneself?
Maybe female modesty? Maybe I am the result of my education? An education that was based on the motto: “He that praises himself spatters himself.” – or better she spatters herself.
Some men have no problems to get praised for every tiny little bit they did, and sometimes they even advertise knowledge that they only have on a very low level.
I don’t want to give my male colleagues a whipping – on the contrary, i would love to learn from them.
A couple of months ago I had the pleasure getting a little coaching. My female coach was kinda young but somehow a bit smug and square. She really tried, but wasn’t really familiar with the really new media.
I would like to do stuff with “Social Media Marketing”. One reason is, it is cheap. Or cheaper than magazine ads. But i also think and hope that it will open doors, not just in my own country Germany.
When I first met the coach, the name of Helz-Design was still red-green-design, That name was a result of my hair.
I got calls, yeah, but people wanted to buy jumpers for sailors, which you can get from redgreen – but not from me.
new name – new luck.
Now we should built up a future with this new name.
Best thing would be, finding new customers.
One idea is to create flyer and logos for schools.
In Germany all schools have to have a profile and they should advertise this profile.
And me has done some flyers already.
Could be a win-win-situation.
The coach of mine told me to write e-mails to the principals of the schools with the following text:
Dear Ladies and Gentlemen,
I would like to introduce myself as Media Designer and Coach.
These days schools have well elaborated profiles available. These profiles have to be communicated to parents via affordable promo material, like flyers and brochures.
I would be very happy to help you with these materials.
Attached you will find some examples of flyers I have created and an excerpt of my skills.
I would be very happy, to meet you in person.
I am not very happy with this text. I would like to strike the right chord. Schools are a bit conservative – I guess they have to, preserving our values and knowledge. On the other hand, they like to walk in new paths.
Do you have an idea, how to do it better? Write a comment with this idea.
Yeah and attached to that e-mail is a pdf-file with my skills and some flyers. I have to redesign that for sure. Thinking of an orgy in orange.
- Introduction to Social Media (cash-bandit.com)
- Social Media Marketing – What, How and Why (socialmaximizer.com)
- Social media marketing success demands talent over technology (marketingconversation.com)