How to create a Logo
Randomly I am going to introduce Logos, which I made.
We are talking about Logos of Companies.
Usually such a logo is made up of letters, sometimes a whole word or even a little picture.
A good logo has to be eye-catching and should be easily recognized again.
It represents the whole company.
These are the reasons to go to a designer and ask him / her to create a logo.
Certainly a logo has to serve more requirements. You are going to use it with different promo material.
- A logo has to be clear and understandable.
E.g. the chosen font has to represent the company and the given purpose.
You would never chose a font for a bank, that might work for a day care.
A bank is connected with integrity and sobriety. This has to be put into the logo.
I am also choosing symbols, which are connected with the very company. Sticking to the bank: such a symbol could be coins. Nobody would do this, because it is too obvious in this case.
- A logo has to be unique.
Just like a lady wouldn’t like to run around with the same dress than her neigbor.
- A logo has to be catchy and memorable
Short and simple is the motto – as in the formula KISS = Keep It Short and Simple.
The more simple the better.
Just have a look at logos downtown.
Which logos do you realize?
Which do you remember at home?
The most simple ones will be the ones that last, I bet.
- A logo has to be repeatable .
Certainly technical means are much better than 20 years ago.
But we still have to keep some stuff in mind.
Where are you going to use the logo?
Internet, stationary, business card, stamp, to fax it, to print the side of a truck …… there are so many possible ways to use the logo and it has to serve them all.
With some ways you can’t use colors, like the stamp or the fax.
This doesn’t mean necessarily that we can’t use colors for designing. This would be pretty boring.
We just have to keep a variation in our sleeve that also works with black and white.
And finally there are the wishes and demands of the customer.
Actually we have to put those wishes right at the beginning. Customer is King.
Certanily I will advice the customer, because we all want the logo to serve it’s purpose.
Sometimes I have to take myself back.
I want to use a rainbow of colors, but the customer just wants black and white or another color or font … we are doing it that way.
It is all about the customer and his company. The logo has to serve him.
For Logo design I love to use a program, which is able to work with vectors.
Just like Illustrator does it.
That’s very handy. No matter how small or big the logo has to be for the certain purpose, it will always be perfect. The vector program helps a lot to get the logo repeatable.