As a small business owner you are always thinking about marketing.
At first I thought it was about getting new customers, which is also true, but really it is about marketing.
Marketing is a constant activity, telling people: “hey I am still here, may I help you?”
I guess the online branch with blogging, twitter, facebook, several challenges and also pinterest works pretty well, so far.
But … surprise … there is still an offline branch. And actually that is the branch where work and life plays. As a graphic designer I am working constantly with my computer, so online is always just a click away. So I usually tend to forget about the outside world.
So last week I tried to focus myself more on the outside world.
How can I do a simple but remarkable action in the offline world?
Beside all the wonderful ideas about networking, talking, holding lectures, doing more networking, even attending certain events …
… so I came up with this:
Going to buy some oranges … yes I love them and I love the color.
Printing some banderoles … can do that with my printer.
The banderoles are going to say:
Gutes Design ist alles, das beste liefert die Natur, den Rest macht Helz-Design
Everybody needs good design, the best one is made by nature, anything else is done by Helz-Design
Yes I am going to do the first ones all in German.
How will the customer know what I am doing?
I will produce some samples and burn them on CD, the CD will be wrapped and the orange will be placed on the CD, then everything is wrapped in transparent foile, tide up with some lovely gift ribbon. I will tide one of the bookmarks at the gift ribbon too.
Then you will find me strolling around Berlin … visiting school principals with my orange gift, attending with a special basket certain events and bringing joy to the marketeer world … hopefully.
What kind of offline marketing are you doing?
Some great ideas you would like to share?
Leave me a line!