Special Saturday: Dress to Success?
We all know constantly learning helps us to stay young. I love reading and learning, so at one of my recent trips to the library I borrowed some books about “Business Knigge” (about the way to behave in business) and about “Self-Marketing for Women”– sorry the books are all in German, now and then even me reads in my native language.
Both books dedicated chapters on the subject how to dress – for business.
I have to admit, dressing the right way and including my personality (and body) is quite a challenge in the size 0 society. But reading that is not only a challenge but a torture to me.
I think the suggestions are right, in a certain way, for certain businesswomen. I am thinking about the more conservative branches like: banks, tax advisors, lawyers. For those the advice of using very high quality material is great … I guess they even can afford it. Using colors like black, dark gray, dark blue for suites, skirts, blazer jackets are fantastic for such branches and also the advice wearing white, light blue, maybe light rose shirts too.
But heck, I don’t feel included.
I am a creative person … not wearing size 0, hating blazers, hating strange pants which are not jeans and most of all hating those button down shirts. Not talking of light colors at me … I need to change then every 10 minutes. And people would know that such kind of clothing isn’t mine … that it makes me feel uncomfortable.
My hair is mostly red with a streak of green now and then.
My target group is small business. People just like you who is reading this post. Among my target group are bar keepers, school principals, crafts persons, artists … and I bet none of them is wearing suit and shirt … at least I have never seen one wearing it. Mostly I am happy when they are not wearing bluey.
Back to subject.
So what to wear when being a funky graphic-designer who doesn’t want to play disguise with her personality but still wants to be taken as a serious business woman? Opinions?
Anybody else with this problem?
Is success only possible if we all bow to the all mighty business dress?
How do you appear in front of customers?