I have chatted with customers and fellow designers recently and I found out that both think finding a suitable font is kind of magic or mystery.
I can assure you: it isn’t.
The process doing a logo is sometimes quite long, depending on my ideas or on mismatch of my ideas with the customer’s ideas or technical issues or … whateva.
It is a process.
Today I will show you how I usually find a font for a logo.
Usually the final font is the result of a matter of taste … the taste of YOU – my customer. Read more…